Friday 8 April 2011

Stategies For Marketing & Advertising Our Film!

After the production stage it is now important that to make our audience aware that our film is available to watch, by doing this we will use advertising as informing people of a new upcoming film which is needed to ensure the success of the movie; there are many different ways we could go about doing this.

Posters
These are used to catch the eye of audience so bright colours and interesting visuals are a must. They need to be informative of our thriller and include relevant information such as the title and date of release. When displaying these we could use billboards, buses, cinema's and public places to draw in the target audience.

Trailers
When advertising a film production companies use a trailer as a common method to inform people of a film they might choose to watch. The trailer is an essential part of advertising a new film, it outlines the plot in less then 2 minutes giving the audience a snippet of what the film will be like. The main characters are also introduced, if they are famous actors and actresses then advertising that they're in the film will add to the popularity of the movie. Places for the advertisement to be shown is on the television, in cinemas and YouTube.

The Internet
Film Review Websites are popular visited websites on the Internet today, as an example 'Rotten Tomatoes'. Here, many people are able to write their own review on a movie which is then discussed by different people with different opinions.

Having a good review for our thriller would encourage others to watch it and if they enjoy it they could spread the word to more people, this is known as 'word of mouth' advertising, an effective yet free method.

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